Evaluation Question 3: What have you learnt from your audience feedback?

Audience feedback is very important when producing an ad campaign, when learning about the women in black i learned this and that a good marketing and ad campaign can make or break a films reach.

What an audience think of the promotion of a film will indicate the film’s success and profits that the film will have. The process of advertisement will allow the audience to capture a glimpse of what the film is going to be about and gives just enough information to allow potential audiences to judge whether they will enjoy the film or not. and it also gives the makers of the film to see what they can improve on and what there age group and target audience like when watching films of a certain genre. 

 There are many different aspects of the advertisement campaign that need to be in place in order to attract an audience to the product. 

These include:

All of these elements are specifically coordinated in order to maintain the audience’s interest for the product, which in this case is a film.

One example of a well-coordinated advertisement campaign is ‘The Woman in Black’. The advertisement for ‘The Woman in black’ was hugely successful which resulted in the overwhelming success of the film itself. Months before the woman in black was even released we were swarmed with Posters, billboards and the infamous teaser trailer to keep the audiences appetite for the film. After the official trailer was released the franchise was everywhere with Daniel Radcliff giving exclusive interviews to magazines, radio, television and newspapers alike. They also had a website packed full of exclusive information about the film and events such as meet and greets with the cast and merchandise available for everyone. They even went as far as releasing the original book with a new cover from the film and had an on-going successful stage production of the film targeting more of a different and wide ranging audience, with an unexpected audience of over 30s viewing the film this shows that the film being across lots of different media platform attracts more viewers, this is one of the reasons i have used lots of different web 2.0 technology when doing my work.

The research i done for ‘The Woman In Black’ clearly contributed to the success of the film as they were aware of the likes and dislikes of their target audience this in depth audience research allowed changes to be made to the film in order to attract a larger audience without straying too far away from the original story and keeping it true to the original books what the older fans and book audiences would have wanted. If the advertisement and the research for the first film hadn't been so detailed and coordinated then I feel that the franchise would have not been as successful, i also think that the use of the main actor and international recognized harry potter star contributed a lot to the success as the multi billion dollar fan base of harry potter folowed the actor and his later job roles, this film was one of the first films he worked on out side of the potter world, also due to the success of the first film there is now a second film that has just been released with undoubted success as the fans of both the book and the films will get to see how the first film is concluded and continued. Now looking at the marketing campaign of the Women in black 2 i feel that the film looks much more adult with more action, graphic scenes and adult themes, the fact that the film is rated a 15 shows that the producers of the film have learned from the first film and want to reach out to their older audience, and keep the younger watchers because they have grown up since the 2013 film. 

If we were to make our film ‘We’re alive’, to be successful, we would need to increase and coordinate our audience research and advertisement allowing the audience to clearly envision what we are portraying through the use of different mediums and through analyzing our target audience.

We set up screenings for our target audience allowing them to give critical feedback on our product and any improvements that could be made in order to enhance the full capability of our trailer. we did this through many different mediums, through questionnaires, video feedback and online research and feedback on social media after our first draft, our product was strongly shaped and molded by our target audience through out the research and making of our product.  As the demographics of our target audience are teenagers who enjoy watching horror films in groups we showed our trailer to a class of students ranging from 17-19 in order to see what our target audience said about the trailer itself.

Overall the feedback that we received was positive, a majority of the target audience felt that the props and costumes that were used were used well within the trailer and added to the effect and they also enjoyed the scenes where ‘James’ is going ‘Crazy’ in the wheel chair was executed well, however the target audience felt that the story line was not very evident leading to them not understanding the trailer and the music doesn't escalate therefore not creating an horror atmosphere.

In light of the feedback that we have received from the group about our trailer we have now adapted parts of the trailer including the sound track and we have inserted a series of scientific notes into the trailer giving the audience more of a glimpse into the world of ‘We’re Alive’ and more about the characters in the story.