Audiences and Institutions

1. What is meant by the term film distribution? The term film distribution means when an film institution company confirms and gives permission for a certain film to start promoting a film, the distributors opinion on a film can effect its marketability and popularity to get a good deal or budget, the films with larger budgets is more likely to be signed up so financing is confirmed.


 2. What does a film distributor do? Film distributors firstly identify the films audience and consider why and what ways the audience might be attracted to watching the film, they then estimate the potential cost of everything across every format. The film distribution then continue on developing plans and partnerships with other companies in the press like newspapers, websites and video sharing web sights, to gain awareness and interest they are doing all of this to convert as much interest into the audience watching the film at the cinema, not buying the dvd or watching it online. By gaining a audience or fan base they are persuading cinemas to play the film, depending on how successful this is depends on how long the film is shown at the cinema.


 3. How does reach relate to film distribution? This is when a company has to balance the films marketing, making sure they have enough money to spread around as many people as possible, by getting a good mixture of frequency of films sold/shown to how much this costs as advertising is expensive the marketing plan needs to mix these together to reach across a large audience. So creating lots of material across every type of media material repeatedly and lots of time create suspense of the film and reach across a large audience.

 4. What is meant by the marketing plan? The marketing plan is when a distribution company decides that the chosen film is good and can then go on to be promoted, therefor getting the go ahead to start the designing the advertisements and doing further research into the target audience so that the film is correctly marketed at the right audience, this is the time when the reach of the film is being planned and organised, if the film has a tight budget and a badly organised marketing plan won’t do too well the different categories in the marketing plan are:

1. Word of mouth – people sharing information after watching the film and talking about what they have watched this can create interest as people are excited to find out how the film will come out
2. Trailers and teaser trailers create suspense
3. Online and mobile give audience the chance to find out more on the film, its progress, through interview and news on specialist webistes.
4. Broadcasting, print media, traditional advertising materials in newspapers, on bus stops and the stars or makers of the film doing interviews on tv
5. Promotional partnership, the film sponsors or has its information artwork and imagery on other company’s products for example McDonalds does this with children’s films being featured or put into themed toys and food.
6. Merchandise and spinoffs – the film gains more money by creating a brand or recognizable image which is printed onto many different types of media, clothes and other themed products that fans of the film will love to own.