Friday, 1 May 2015
Tuesday, 7 April 2015
Evaluation Question 2: How effective is the combination of your product and ancillary texts?
A film distributor whether that's a company or individual they are responsible for the marketing for an upcoming film. A distributor decides the film release date, all of the different ways which way the media will be presented and is also responsible for the actual distribution via DVD, theatrical and on-demand viewing. posters ad campaigns and artwork, One example of good film distribution would be to set a release date for a Christmas film around the end of November so that many people are in a 'Christmas mood' especaly for young children building up to the excitement of Christmas so the target audience are more inclined to view a Christmas based film, this can be done over any seasonal event or anniversary like valentines day for example.
The film distributor is also responsible to identify the target audience and prepare an advertising campaign to make the optimal gross profit. By doing in depth research and pre production to find the best ways of reaching an audience, Another role of film distribution is to build relationships with other companies, making deals and sponsors with other companies to help publicize the product they are distributing. using media cross platform business deals with similar genre company's or larger institutions to maximize there audience reach, The distributor also has to contact the different cinema businesses around the country/world for the film's showing. Each film has to have a different advertising campaign since each film is unique, but some sequels can use similar ad-campaigns to their predecessors because of how the films are usually a direct follow-on, but will differ in some-most areas.
I think that one of warner brothers most famous film franchise are the Harry potter films they are a good example of cross platform marketing as because the films have been around for a good part of a decade the films target audiences have been used to there advantage with huge use of merchandise and social media following even now 4 years after the release of the last film in 2011. there has been multiple theme parks and its own studio tour for the fans to experience the harry potter word for themselves, this shows that warner bros absolutely nailed the marketing campaign converting the books into one of the biggest franchises in history.
from the first films being target at the younger audiences the poster clearly shows the more traditional and softer imagery for the young actors in the first films and as the target audience and the films get older over the years of producing the films progressively get darker and darker in themes, violence and storyline giving a sense of the fans growing up with the films.
With the progression and growth of the characters and audiences the film distributor and marketing campaign had to evolve with the films, here is a clear distinction between the first poster and last, starting off innocent and family friendly using soft blues smiling characters recognisable imagery from the books and the idea of starting a new journey, ending with a dark and action packed poster with sparks of reds and explosions in a dark creepy panicing running through a misty forest the distribution has changed dramatically over the 10-11 years as the actors become more involved in selling the films and the use of social media and the internet blowing up in the 2000's.
The film distributor is also responsible to identify the target audience and prepare an advertising campaign to make the optimal gross profit. By doing in depth research and pre production to find the best ways of reaching an audience, Another role of film distribution is to build relationships with other companies, making deals and sponsors with other companies to help publicize the product they are distributing. using media cross platform business deals with similar genre company's or larger institutions to maximize there audience reach, The distributor also has to contact the different cinema businesses around the country/world for the film's showing. Each film has to have a different advertising campaign since each film is unique, but some sequels can use similar ad-campaigns to their predecessors because of how the films are usually a direct follow-on, but will differ in some-most areas.
Some platforms the film distributor can advertise on are as follows:
-Printed Media, such as books, newspapers and magazines.
-Television, channels like ITV, Channel 4 and others.
-Billboards
-Posters, like in London Underground
-Interviews (Talk shows, radio interviews etc)
-YouTube/Social Media
- social media facebook and twiter etc.
-Bus adverts
-Merchandise
- special deals and competitions for fans.
One large distribution company, Warner Bros, are able to use their large conglomerate as an advantage when it comes to advertising. Warner Bros owns many different platforms of media, two large ones being Television publishing (HBO) and Film. Warner Bros. have also been known to work closely with Bauer. One recent campaign for the last harry potter film, was a collaboration effort with both Bauer and Warner Bros. so that the film could gross as much as possible because the advertising campaign through Bauer would bring more audience in from readers of Bauer products.
I think that one of warner brothers most famous film franchise are the Harry potter films they are a good example of cross platform marketing as because the films have been around for a good part of a decade the films target audiences have been used to there advantage with huge use of merchandise and social media following even now 4 years after the release of the last film in 2011. there has been multiple theme parks and its own studio tour for the fans to experience the harry potter word for themselves, this shows that warner bros absolutely nailed the marketing campaign converting the books into one of the biggest franchises in history.
from the first films being target at the younger audiences the poster clearly shows the more traditional and softer imagery for the young actors in the first films and as the target audience and the films get older over the years of producing the films progressively get darker and darker in themes, violence and storyline giving a sense of the fans growing up with the films.
With the progression and growth of the characters and audiences the film distributor and marketing campaign had to evolve with the films, here is a clear distinction between the first poster and last, starting off innocent and family friendly using soft blues smiling characters recognisable imagery from the books and the idea of starting a new journey, ending with a dark and action packed poster with sparks of reds and explosions in a dark creepy panicing running through a misty forest the distribution has changed dramatically over the 10-11 years as the actors become more involved in selling the films and the use of social media and the internet blowing up in the 2000's.
The films have made a staggering $24,751,000,000 in total! and the last deathly hallows part 2 is the 4 highest revenue film of all time.
Tuesday, 31 March 2015
Friday, 27 March 2015
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